Hello. I’m Beth.

My forever-love is writing. The graceful, honest, relevant kind. Good writing moves people. Enlightens them. Connects them. Changes them in significant ways.

That’s why, after decades in the agency business, I formed Beth.LLC, a solo communications practice focused on mission-critical writingor content, as we often call it now. I help smart, socially responsible organizations advance their goals through sound, research-informed business thinking; creative problem-solving; meaningful connections; and brilliant, insightful prose.

You may be interested to know, Beth.‘s work with global brands and small- and mid-sized innovators has produced stunning results for clients and has been repeatedly recognized on the national stage.

I encourage you to ask people who have worked with me what they think. Or better yet, let’s meet!

Blog

Why “Content” must die.

Let’s be honest. We’ve just been piling it on, haven’t we? Often with zero regard for our intended audiences. “Content,” like “quality,” has lost its meaning. Our overuse of the term – and our abuse of the discipline – has made it a tired and meaningless conceit. Content, for the sake of content, should never […]

Through a Community Leader’s Lens

What a thrill to learn about my hometown through the experiences and perspectives of four iconic community leaders. My words are mostly their words because their words were exquisite . . . honest, heart-felt, sometimes poignant . . . always just-right. They spoke with the grace and down-home modesty of their city — despite their […]

Making is a privilege

It was a privilege for me to speak with Steelcase vice president of global operations and condense his philosophy and approach to quality into this short piece. A more in-depth piece will appear in a future issue of Steelcase’s 360 Magazine. Bob Krestakos:  “Making is a privilege . . . Today, it’s about much more […]