Overview, aka, My Sweet Spots

Spaces I Play In:

My work spans 35 years so I’ve done a lot…within a lot of industries. These days, I’m focusing on content creation, particularly “high stakes” writing in the healthcare, manufacturing, professional services and nonprofit industries. Aside from developing content, I still enjoy helping out with interesting marketing communication, PR, research and crisis communications projects—especially for organizations and causes I care about. Please call or email me to discuss my capabilities relevant to your needs.

Type of Work I Specialize In:

Content Creation … And by that, I mean Web Content, Social/Digital Content,White Papers, Case Studies, Bylines, Feature Stories, Blog Posts, Technical Articles, Annual Reports, Speeches, Video Scripts, Brochures, Stakeholder Communications, Direct Mail Campaigns, Newsletters, OpEds, Internal Branding/Mission Statements, News Releases, Backgrounders, Product Data Sheets, and even Banner Ads, Radio Spots, and Print Ads …

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PR Counseling

  • Crisis and Change Communications
  • Strategic Communications/Brand Planning
  • Research / In-depth Interviewing
  • Marketing PR
  • Thought Leadership, Executive Positioning, Speech Writing
  • Customer Relationship Management Support
  • Social Media Strategy, Content Management and Development
  • Internal Engagement / Change Communications
  • Community Relations

Industry Focus

  • Healthcare
  • B2B (Commercial Manufacturing, Architectural/Design, Chemical, Financial,  Municipalities, Professional Services)
  • Nonprofit (education, health & human services, associations, foundations)

Brand Experience

Akron Children’s Hospital
Akron Regional Development Board
Alcoa

ALLTEL
ArcelorMittal

Arter & Hadden
Atlas Steel

Bendix
Black Flag
BP

Cleveland Browns
Cleveland Clinic
Cleveland Foundation, The
Cleveland Indians

Commercial Intertech
CWRU Nursing School
Diebold

Eastman Kodak
First Western of Wooster

Freightliner Custom Chassis
GenCorp Automotive
Goo Gone

Greater Cleveland Partnership
Hackensack University Medical Center

Home Savings (Youngstown, OH)
Hometown Health Network
Humility of Mary Health System (St. Elizabeth, St. Joseph Hospitals)

IBM
Industrial Energy Users-Ohio
Johnsonite

KeyBank
Lake Health

Leifheit USA
Libbey
Master Builders (Degussa)
MetroHealth System, The

Nestle Waters
Northeast Ohio Economic Development Council
Olympic Steel
Ohio Bancorp/Dollar Bank (Youngstown, OH)

Ohio Lottery
Ohio Steel Industry Advisory Council
Picker International (GE)
Pfaltzgraff

Robinson Industries
Segmint
Steelcase
 

Squire Sanders
Swagelok
Steel Service Center Institute
Summa Health System

Tarkett
TRW
University Hospitals of Cleveland

University of Pittsburgh Precision Medicine Institute
UPMC – International and CancerCenter
WCI Steel

 

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