Hello. I’m Beth.

My forever-love is writing. The graceful, honest, relevant kind. Good writing moves people. Enlightens them. Connects them. Changes them in significant ways.

That’s why, after decades in the agency business, I formed Beth.LLC, a solo communications practice focused on mission-critical writingor content, as we often call it now. I help smart, socially responsible organizations advance their goals through sound, research-informed business thinking; creative problem-solving; meaningful connections; and brilliant, insightful prose.

You may be interested to know, Beth.‘s work with global brands and small- and mid-sized innovators has produced stunning results for clients and has been repeatedly recognized on the national stage.

I encourage you to ask people who have worked with me what they think. Or better yet, let’s meet!

Blog

Making is a privilege

It was a privilege for me to speak with Steelcase vice president of global operations and condense his philosophy and approach to quality into this short piece. A more in-depth piece will appear in a future issue of Steelcase’s 360 Magazine. Bob Krestakos:  “Making is a privilege . . . Today, it’s about much more […]

Too much technology can be hazardous to the soul

Today’s default to social media and digital communication is lame. Why? Because I’m lonely now. And I hope not to be three days from now. I texted a few friends this morning. I also forwarded a New York Times piece to my book club and emailed my nephew with a dinner invitation. Then I got […]

I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers

Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]