I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers

Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]

Trust Your Gut? Not so Fast….

Hands down one of the best books I’ve ever read, Undoing is about the lifework of two brilliant but quirky Nobel Prize-winning Jewish psychologists (Ivan Tversky and DannyKahneman). It’s also a book about their evolving, endearing friendship. Tversky and Kahneman’s research focuses on critical judgement and decision making in uncertain environments—professional athlete recruitment, the stock […]