Health Care
I’ve been fortunate to work in the fast-paced, ever-advancing healthcare field since the start of my career in the early 1980s, engaging in medical research writing, patient education, donor relations/storytelling, community wellness, branding, internal communication, media relations, and sales. The work is often challenging but also enormously gratifying.
A partial list of clients and work samples follows.
CLIENTS
- Akron Children’s Hospital – speeches for CEO, newsletters, web content, media relations, counsel
- Alkermes (pharmaceuticals) – web content
- Altercare Senior Living – brand messaging, direct mail, ad copy, website content
- Central School of Practical Nursing – marketing communications and brand planning
- Case Western Reserve University Nursing School – speeches for director
- Cleveland Clinic – consumer newsletters, physicians blog, publications, donor communications
- GE (Picker International) – collateral, media relations
- Hometown Health Network – collateral
- Humility of Mary Health System (St. Elizabeth, St. Joseph Hospitals) – collateral, media relations
- Lake Health – media relations, collateral
- Large New Jersey-based Medical Center – Doximity content, promotional writing
- MetroHealth—special projects
- Summa Health System – crisis counsel, media relations, collateral development
- University Hospitals of Cleveland – collateral, ad copy, media relations
- University of Pittsburgh – Institute for Precision Medicine brochure
- UPMC – media relations, community relations, newsletters, case histories
- Wesleyan Senior Living – direct mail and ad copy
WORK SAMPLES
Clinician Audience
- Fertility and Reproduction
- Uterus Transplantation
- Predicting Embryo Morphokinetic Annotations
- Biomarkers in Seminal Plasma of Men with Varicocele
- Effect of Catheterization on Susceptibility of Uropathogens Following Pelvoc Reconstructive Surgery
- Smartphone-based Technology Effective in Sperm Testing
- Analysis of Glenoid Component Shift and Osteolysis Following Anatomic Total Shoulder Arthroplasty
Consumer/Business/Donor Audiences
Palliative Care – Cleveland Clinic Magazine
Father’s Day Feature Donor Story
Brakes for Breasts Donor Story