Health Care

I’ve been fortunate to work in the fast-paced, ever-advancing healthcare field since the start of my career in the early 1980s, engaging in medical research writing, patient education, donor relations/storytelling, community wellness, branding, internal communication, media relations, and sales. The work is often challenging but also enormously gratifying.

A partial list of clients and work samples follows.

CLIENTS

  • Akron Children’s Hospital – speeches for CEO, newsletters, web content, media relations, counsel
  • Alkermes (pharmaceuticals) – web content
  • Altercare Senior Living – brand messaging, direct mail, ad copy, website content
  • Central School of Practical Nursing – marketing communications and brand planning
  • Case Western Reserve University Nursing School – speeches for director
  • Cleveland Clinic – consumer newsletters, physicians blog, publications, donor communications
  • GE (Picker International) – collateral, media relations
  • Hometown Health Network – collateral
  • Humility of Mary Health System (St. Elizabeth, St. Joseph Hospitals) – collateral, media relations
  • Lake Health – media relations, collateral
  • Large New Jersey-based Medical Center – Doximity content, promotional writing
  • MetroHealth—special projects
  • Summa Health System – crisis counsel, media relations, collateral development
  • University Hospitals of Cleveland – collateral, ad copy, media relations
  • University of Pittsburgh – Institute for Precision Medicine brochure
  • UPMC – media relations, community relations, newsletters, case histories
  • Wesleyan Senior Living – direct mail and ad copy

WORK SAMPLES

Clinician Audience

Consumer/Business/Donor Audiences

Palliative Care – Cleveland Clinic Magazine

Father’s Day Feature Donor Story

Full Heart Donor Story

Brakes for Breasts Donor Story

Cancer Center Annual Report 

Case Histories (abbreviated for web) 

Case Histories

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