For Real, What Should You Pay a Professional Writer?

When I shop online for shoes, clothes, electronics … even hotels or housewares … I select the filters that allow me to look at the most expensive items first. I typically want to know what the best in the category looks like. Once I do that, I may attempt to do a little comparative shopping […]

Bear vs. Bare.

I’m going to assume everyone knows the large, furry mammal is a “bear” and when a woman wears a tank top, her arms are “bare.” But after that, a person can get confused. “Bear” can mean “to carry the weight of or support, take responsibility for” or “to endure (an ordeal or difficulty),” according to […]

Word Stock.

We’re always adding new words to our lexicon. I often think we oughtn’t. New entries to the Oxford English Dictionary last year included “simples,” “chillax,” and “whatevs.” I’ll rest my case there. OK, of course, some additions are probably necessary. This year, a bundle have been added around the language of Covid-19 alone. (Or as AP would […]

Write nice, please.

Tell me: What did “unique,” “narrative,” “solution,” “dialogue,” “world-class” or “state-of-the-art” ever do to you, corporate America? Why abuse them so much and then grow to hate them and forbid them re-entry into our lexicon? And why have we all embraced this idea of turning perfectly good words into annoying nonwords, like “so” at the […]

Why “Content” must die.

Let’s be honest. We’ve just been piling it on, haven’t we? Often with zero regard for our intended audiences. “Content,” like “quality,” has lost its meaning. Our overuse of the term – and our abuse of the discipline – has made it a tired and meaningless conceit. Content, for the sake of content, should never […]

Three Things #1

Note: To subscribe to my e-newsletter, please email me at beth@bethhallisy.com. Hello and happy spring! You’re a smart, interesting fellow-believer in the power of words, so I’d really like to stay in touch. I hope you’ll say YES! to this sprightly once-monthly e-hello. And consider writing back when something resonates and time permits. Let’s give it a […]

Through a Community Leader’s Lens

What a thrill to learn about my hometown through the experiences and perspectives of four iconic community leaders. My words are mostly their words because their words were exquisite . . . honest, heart-felt, sometimes poignant . . . always just-right. They spoke with the grace and down-home modesty of their city — despite their […]

Making is a privilege

It was a privilege for me to speak with Steelcase vice president of global operations and condense his philosophy and approach to quality into this short piece. A more in-depth piece will appear in a future issue of Steelcase’s 360 Magazine. Bob Krestakos:  “Making is a privilege . . . Today, it’s about much more […]

Too much technology can be hazardous to the soul

Today’s default to social media and digital communication is lame. Why? Because I’m lonely now. And I hope not to be three days from now. I texted a few friends this morning. I also forwarded a New York Times piece to my book club and emailed my nephew with a dinner invitation. Then I got […]

I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers

Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]