I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers

Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]

I Heart Health Care!

Proud of this recent work I did with UPMC’s Cancer Center team in Pittsburgh. Equally proud of the global case studies I developed for UPMC International.