Hello.

 

I’m Beth. My forever-love is writing. The graceful, honest, relevant kind. Good writing moves people. Enlightens them. Connects them. Changes their minds and hearts in significant ways.

That’s why, after decades in the agency business, I formed Beth.LLC, a communications practice focused on mission-critical writing. I help smart, socially responsible organizations advance their goals through sound, research-informed business thinking; creative problem-solving; meaningful connections; and (ultimately) brilliant, insightful prose. Prose that tell stories, build brands and strengthen relationships.

You may be interested to know, Beth.‘s work with global brands and small- and mid-sized innovators has produced stunning results for clients and has been repeatedly recognized on the national stage.

I encourage you to ask people who have worked with me what they think. Or better yet, let’s meet!

Blog

Making is a privilege

It was a privilege for me to speak with Steelcase vice president of global operations and condense his philosophy and approach to quality into this short piece. A more in-depth piece will appear in a future issue of Steelcase’s 360 Magazine. Bob Krestakos:  “Making is a privilege . . . Today, it’s about much more […]

Too much technology can be hazardous to the soul

Today’s default to social media and digital communication is lame. Why? Because I’m lonely now. And I hope not to be three days from now. I texted a few friends this morning. I also forwarded a New York Times piece to my book club and emailed my nephew with a dinner invitation. Then I got […]

I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers

Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]